Innovate to Elevate

This course is divided into 12 focused segments, designed to guide legal and compliance professionals through a client-centered transformation journey. Each 5-minute segment represents a strategic milestone, offering actionable insights into reshaping legal services through the lens of Client Experience (CX). Led by Dr. Francis Goh, Digital Innovation Leader, and Tom Pfennig, former Global Head of Compliance & Data Privacy at BAYER and now CEO of Transforming Legal, the masterclass reveals how CX, AI, and digital tools can streamline operations, deepen client trust, and free time for innovation. Serving as your roadmap to becoming "Lawyer 3.0," this course equips you to lead with impact, agility, and strategic foresight in a fast-evolving legal landscape.
Duration

60min

Price

USD 349

DR FRANCIS GOH

Author of “INNOVATE TO ELEVATE – A journey through Mindset and GenAI to enhance Customer Experience”
About me
  • Francis Goh brings a wealth of expertise in digital innovation and customer experience, making him a valuable resource for business executives seeking to solve complex business problems through innovation and Gen AI tools.

  • As a Digital Innovation Leader at Amazon, Francis spearheaded innovation engagements with key clients across the region, driving transformative solutions that enhanced business performance and customer satisfaction.

  • Francis specializes in emerging solutions, breakthrough business models, and innovation. He has a proven track record of building highperformance teams and achieving remarkable results.

  • His expertise in developing and deploying new go-to-market strategies across sales, operations, and resource management has consistently driven top-line growth and profitability. With a reputation for hands-on leadership and deep solution expertise, Francis has successfully helped clients across various industries in the Asia Pacific region.

  • For business executives looking to leverage innovation and Gen AI tools to address their business challenges, Francis offers a unique combination of strategic insight, practical experience, and proven results. His ability to establish core innovative business models and enhance brand positioning makes him an ideal partner in navigating the complexities of today's business environment. Whether it’s through optimizing operations, enhancing customer experiences, or driving new revenue streams, Francis provides the expertise and guidance needed to achieve transformational success.

Tom Pfennig

FOUNDER AND CEO
About
  • Tom served as SVP and Global Head of Compliance & Data Privacy at Bayer AG until the end of 2023, where he was a key architect and global sponsor of Bayer's three-year digital transformation project in the Legal and Compliance department, overseeing a team of 1000+ professionals.


  • This transformation earned Bayer the "Most Innovative In-House Legal Department in Europe" Award from the Financial Times. Tom also served as the regional Country Caretaker for several Asian regions, including Singapore and India.


  • His experience spans Contract Negotiations, Litigation, Investigations, Data Analytics, Process Automation, Leadership, and Change Management. Before joining Bayer, Tom worked at BMW of North America LLC and AT&T Broadband in the US.


  • He completed his legal studies at the University of Bonn, Germany, and earned a Master in American and Comparative Law from the University of Denver Law School, supported by a US Fulbright Foundation scholarship. Tom attended Graduate Business Management Programs at the University of Pittsburgh Katz School of Business and Oxford University's Said Business School, as well as several Digital Transformation Programs at IMD Lausanne. He is admitted to both the German Bar and New York Bar. In 2024.


  • Tom founded Transforming.Legal, aiming to become the world’s leading legal transformation boutique, with current presences in the US, Europe, and Singapore. He currently resides in Germany with his wife and three children.