Yunna Choi
Yunna is an expert in Legal Operations, Innovation, and Digital Transformation, with extensive experience in developing and implementing innovative solutions at the intersection of law and technology.
She currently serves as Head of Legal Operations & Innovation at Axel Springer, a leading media and digital company in Europe, where she drives the transformation of the legal department. Additionally, Yunna works as an external consultant, partnering with innovators, companies, and legal departments to create sustainable solutions.
She currently serves as Head of Legal Operations & Innovation at Axel Springer, a leading media and digital company in Europe, where she drives the transformation of the legal department. Additionally, Yunna works as an external consultant, partnering with innovators, companies, and legal departments to create sustainable solutions.
Before joining Axel Springer, Yunna gained broad expertise in Legal Tech, first automating litigation processes at a Legal Tech law firm and later leading a Legal Tech company builder. There, she developed market-ready products, incubated business ideas, and advised top-tier law firms on scaling Legal Tech initiatives.
Yunna’s career is defined by her ability to integrate law, technology, and innovation to deliver impactful results. Her extensive practical experience in driving transformation across the legal and corporate landscape has equipped her with the skills to navigate complex challenges and unlock opportunities to implement technological advancements effectively, ensuring their seamless, compliant, and future-proof integration into operations. Her pragmatic mindset and “get work done” philosophy ensure that her strategies focus on real-world execution and sustainable growth.
Her ability to manage organizational change, foster collaboration, and align strategic vision with operational execution has established her as a leader who consistently delivers tangible, lasting results.